NOTE ON STUDYING AND LEARNING FROM CASES

Jun 18th, 2015
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The cases featured in this book are representative of real-world problems that managers in different service organizations have to face and resolve. They describe problems from a wide variety of industries in several different countries. Some of the events depicted took place recently, while others occurred some years ago but still contain important lessons and insights for the managers of tomorrow. Unlike methods of instruction that use lectures and textbooks, the case method of instruction doesn’t present students with a body of tried and true knowledge about how to be a successful manager. Instead, it provides an opportunity for you to learn by doing.

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NOTE ON STUDYING AND LEARNING FROM CASESINTRODUCTION TO CASESThe cases featured in this book are representative of real-world problems that managers indifferent service organizations have to face and resolve. They describe problems from a widevariety of industries in several different countries. Some of the events depicted took placerecently, while others occurred some years ago but still contain important lessons and insightsfor the managers of tomorrow.Unlike methods of instruction that use lectures and textbooks, the case method of instructiondoesnt present students with a body of tried and true knowledge about how to be a successfulmanager. Instead, it provides an opportunity for you to learn by doing.Dealing with cases is somewhat like working with the actual problems that people encounter intheir jobs as managers. In most instances, youll be identifying and clarifying problems facing acompany or nonprofit organization, analyzing qualitative information and quantitative data,evaluating alternative courses of action, and then making decisions about what strategy topursue for the future. You may enjoy the process moreand will probably learn moreif youaccept the role of an involved participant rather than that of a disinterested observer who hasno stake or interest in resolving the problems in question.The goal of case analysis is not to develop a set of correct facts, but to learn to reason wellwith available data. Cases mirror the unce

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