Case Analysis P&G Tide

Jun 18th, 2015
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Alabama State University
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P & G is one of the largest consumer packaged goods company in the world. Nearly 99% of all U.S households use one of its product. It has more than 300 products worldwide. P & G Has six brands of laundry detergents in the United States (Tide, Cheer, Gain, Era, Dreft and Ivory Snow). It also has six brands of bath soaps (Ivory, Safeguard, Camay, Olay, Zest and Old Spice); seven brands of shampoo (Pantene, Head & Shoulders, Aussie, Herbal Essences, Infusium 23, Pert Plus and Physique); four brands of dishwashing detergents(Dawn, Ivory, Joy and Cascade); three brands of each of tissue paper and paper towels(Charmin, Bounty and puffs), skin care products( Olay, Gillette, Complete Skincare and Noxzema); and deodorant (Secret, Sure and Old Spice); and two brands each of fabric softener (Downy and Bounce), cosmetics (Cover Girl and Max Factor), and disposable diapers (Pampers and Luvs). It also sells 16 different products in Latin America and 19 in Europe, Middle East & Africa.

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UNIVERSITY DEPARTMENTSANNA UNIVERSITY CHENNAI : : CHENNAI 600 025REGULATIONS - 2009CURRICULUM I TO IV SEMESTERS (FULL TIME)M.E. MULTIMEDIA TECHNOLOGYSEMESTER I (5+1)SL. NOCOURSE CODECOURSE TITLELTPCTHEORY1MA9110Operations Research31042IT9112Data Structures and Algorithm Design30033MM9111Principles of Multimedia30034CP9113Advanced Computer Architecture30035MM9112Multimedia Communication and Networks3003PRACTICAL6MM9117 Multimedia Tools Laboratory0032TOTAL151318SEMESTER II (6+1)SL. NOCOURSE CODECOURSE TITLELTPCTHEORY1MM9121Graphics Design and Presentation30032MM9122Multimedia Server Management30033CP9167Digital Image Processing30034IT9122Applied Cryptography30035MM9123Multimedia Databases30036E1Elective - I3003PRACTICAL7MM9127Graphics Laboratory0032TOTAL180320SEMESTER III (3+1)SL. NOCOURSE CODECOURSE TITLELTPCTHEORY1MM91313D Modeling and Rendering 30032E2Elective - II30033E3Elective - III3003PRACTICAL4MM9135Project Phase - I00126TOTAL901215SEMESTER IV (0+1)SL. NOCOURSE CODECOURSE TITLELTPCPRACTICAL1MM9141Project Phase - II002412TOTAL002412Total No of Credits:65No of Theory courses :14No of Lab Courses:04UNIVERSITY DEPARTMENTSANNA UNIVERSITY CHENNAI : : CHENNAI 600 025REGULATIONS - 2009CURRICULUM I TO VI SEMESTERS (PART TIME)M.E. MULTIMEDIA TECHN

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