Case Analysis P&G Tide

Jun 18th, 2015
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Alabama State University
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P & G is one of the largest consumer packaged goods company in the world. Nearly 99% of all U.S households use one of its product. It has more than 300 products worldwide. P & G Has six brands of laundry detergents in the United States (Tide, Cheer, Gain, Era, Dreft and Ivory Snow). It also has six brands of bath soaps (Ivory, Safeguard, Camay, Olay, Zest and Old Spice); seven brands of shampoo (Pantene, Head & Shoulders, Aussie, Herbal Essences, Infusium 23, Pert Plus and Physique); four brands of dishwashing detergents(Dawn, Ivory, Joy and Cascade); three brands of each of tissue paper and paper towels(Charmin, Bounty and puffs), skin care products( Olay, Gillette, Complete Skincare and Noxzema); and deodorant (Secret, Sure and Old Spice); and two brands each of fabric softener (Downy and Bounce), cosmetics (Cover Girl and Max Factor), and disposable diapers (Pampers and Luvs). It also sells 16 different products in Latin America and 19 in Europe, Middle East & Africa.

Word Count: 1274
Showing Page: 1/8
Case AnalysisP&G TideSubmitted to:Sir MUHAMMED AHMED BUTTSubmitted by:Mirza Danish Baig55375TABLE OF CONTENTS.noDiscriptionPage no.1.0ACKNOWLEDGEMENT32.0HISTORY43.0SWOT ANALYSIS53.1 Strengths 53.2 Weaknesses53.3 Opportunities53.4 Threats54.0MARKETING OBJECTIVES65.0MARKETING STRATEGIES65.1 Segmentation65.2 Targeting65.3 Pricing75.4 Advertising75.5 Distribution76.0RECOMMENDATIONS87.0ANNEXURE8ACKNOWLEDGEMENTAll praise be to ALLAH, lord of all the worlds. I am highly indebted to Sir MUHAMMED AHMED BUTT for his guidance and constant supervision as well as for providing necessary information regarding the project & also for his support in completing the project.My this project is dedicated to my respected Professor Sir Muhammed Ahmed Butt.I only need your appreciation Sir.Mirza Danish Baig,553752.0 HISTORYP & G is one of the largest consumer packaged goods company in the world. Nearly 99% of all U.S households use one of its product. It has more than 300 products worldwide.P & G Has six brands of laundry detergents in the United States (Tide, Cheer, Gain, Era, Dreft and Ivory Snow). It also has six brands of bath soaps (Ivory, Safeguard, Camay, Olay, Zest and Old Spice); seven brands of shampoo (Pantene, Head & Shoulders, Aussie, Herbal Essences, Infusium 23, Pert Plus and Physi

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