Research & Finance : Factors Affecting on Capital Investment Decisions of Fast Food Industry

Jun 18th, 2015
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Introduction: The food intake of the people of each country is linked to a number of factors, such as consumers' income, employment status, education level and cultural differences (Dowler 2001). Due to global change lifestyle of people change gradually spend more money on fast food and not spending on higher education, computers, books, magazines,

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Research & FinanceFactors Affecting on Capital Investment Decisions of Fast Food IndustryMadiha RasheedMBA 14224Submitted toProf. Umar MasoodSuperior University. LahoreIntroductionThe food intake of the people of each country is linked to a number of factors, such as consumers' income, employment status, education level and cultural differences (Dowler 2001). Due to global change lifestyle of people change gradually spend more money on fast food and not spending on higher education, computers, books, magazines, newspapers, videos and recorded music (Schlosser 1998). Fast foods have been defined by Bender and Bender (1995) as "Fast food is a broad term used to lend themselves to a limited menu of food production technologies, vendors tend to burgers, pizza, chicken, sandwiches and specialty products such as" .the book in the Lundberg definition of fast food is "fast food service already prepared and held in the food, table service means no menu items appear" (Lundberg, 1984). The sheer size of the fast-food company ensures that it has a significant impact on the eating habits of large parts of the population (Fieldhouse 1996). Segmentation of retail clients should focus on the company as the target customers in specific geographic locations, to plan strategically when it comes to influence the differentiation in selected segments of the country and the people capability, political decisions (Kwate 2008). One study examined the effects of the fast f

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