What is a Case Study?

Jun 18th, 2015
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Alabama State University
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A case study discusses a specific business situation which needs to be resolved. In general, it is comprised of four sections: situation; problem; solution; evaluation. These are discussed in more detail later. "A detailed intensive study of a unit, such as a corporation or a corporate division, that stresses factors contributing to its success or failure." The American Heritage® Dictionary of the English Language Let's take a look at some examples:  An international airline may realize that its customer service is very poor, for example following an outburst of negative customer feedback. To remedy this it hires a specialist firm to examine their processes, recommend potential solutions, implement the most appropriate service, and then evaluate the results.

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What is a Case Study?A case study discusses a specific business situation which needs to be resolved. In general, it is comprisedof four sections: situation; problem; solution; evaluation. These are discussed in more detail later."A detailed intensive study of a unit, such as a corporation or a corporate division, that stresses factorscontributing to its success or failure." The American Heritage Dictionary of the English LanguageLet's take a look at some examples:An international airline may realize that its customer service is very poor, for example following anoutburst of negative customer feedback. To remedy this it hires a specialist firm to examine theirprocesses, recommend potential solutions, implement the most appropriate service, and thenevaluate the results.Following new Homeland Security legislation, a local government agency needs to update itsapproach to staff training. To address this its brings in a specialist training firm to scope theproject, prepare a comprehensive course syllabus, train its staff and review the success (or failure)of the implementation.In response to competitive threats, a high-street retailer may acknowledge th

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