Select one (1) of the following categories of products to research: sports apparel, automobiles, hom

Mar 29th, 2015
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Select one (1) of the following categories of products to research: sports apparel, automobiles, home furnishings, or televisions. Use the Internet to research at least two (2) companies within the selected product category. Take note of the leading companies in this product group, as well as the types of marketing, pricing, and consumer-oriented promotional strategies that these leading companies within the product group use. 1. Compare and contrast the promotional strategies used by two (2) different companies for a similar product within the category that you selected. 2. Recommend two (2) ways in which a company within the selected product group could use marketing information to differentiate itself in the marketplace to gain an advantage over its competitors. Provide a rationale to support your recommendations. 3. Propose two (2) uses for consumer-oriented promotions that could assist a company in both the short and long term for the product group that you selected. Provide a rati

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TelevisionNameInstitution affiliationDateYearIntroductionThis paper will be focused on television. It will look at two companies that are in this industry and compare and contrast them. Later on it will draw its focus on one company and look at the various aspects of this company while answering the questions that are provided.Compare and contrast the promotional strategies used by two (2) different companies for a similar product within the category that you selected.Product promotion is an essential for letting the market now what you are going to offer and what differentiates it from other products. A company can use one promotional method or even use many. The bottom line is that they have to communicate the message to its intended clients (Stuart, & McCutcheon, 2000).Both Sony and LG use some promotional strategy that is similar and also different. These two companies both deal with manufacturing of television sets. Sony is based in Japan while LG is based in South Korea. Though both are located in different places, they actually target the same people across the world.ComparisonBoth LG and SONY use contests as a way of promoting their products. These contests are normally held in different locations and after participation; the winners are given some present to take home. The present is normally branded with the name of the company (Stuart, & McCutcheon, 2000). This would actually help because if the winner ever wants to buy television, the first

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