Final Exam Informal Proposal

Mar 29th, 2015
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Phoenix Advertising Company George Frost

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Final Exam: Informal ProposalNameClassDateProfessorPhoenix Advertising CompanyRoanoke Branch9167 Service LaneCharlotte, NC 28202September 7, 2012Gregory S. ForestPresidentPhoenix Advertising 2350 Industry RoadRoanoke, VA 24001Dear Mr. Forest,In the last three months the Roanoke Branch of the Phoenix Advertising has been experiencing great difficulty which has resulted in complaints from key clients, two of the top management people, an art director and an account executive, quitting the firm, graphic designers and copywriters are threatening to quit, and lastly in an attempt to recover revenue the management made the decision to accept all potential clients without evaluating the accounts in terms of current project workload. In response to this concerning situation a proposal has been created to in order to address the situation at the Roanoke Branch. BackgroundThere is a dire need for change at the Roanoke Branch. After an investigation into the problems at the branch it is essential that the new proposal involve the development of a new communication plan that will be effective in resolving many of the current problems. The investigation discovered the first problem was that four important clients have complained about the service they have received and because our clients are essential to the success of the Roanoke Branch it is important to determine what is causing these complaints to surface. In addition to the customer complaints

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