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Case 21KMART CORPORATION: STILL SEARCHING FOR A SUCCESSFUL STRATEGY (1998)I. CASE ABSTRACTKmart Corporation in 1998 was one of the worlds largest mass merchandise retailers. After several years of restructuring, it was composed largely of general merchandise businesses in the form of Kmart discount department stores, Big Kmart stores, and large combination stores called Super Kmart Centers, in all 50 of the United States. Measured in sales volume, it was the third largest department store chain in the United States.Floyd Hall, Chairman, President, and Chief Executive Officer of Kmart Corporation since June of 1995, was pleased with Kmarts financial results reported in the fiscal first quarter of 1998. He was very optimistic about the companys future. He was convinced that a new corporate strategy he had introduced recently would revitalize Kmarts core business, its 2,200 discount department stores, and put the company on the road to recovery. Industry analysts had noted that Kmart had posted 11 straight quarters of disappointing earnings and had been dogged by persistent bankruptcy rumors. They cautioned that much of Kmarts recent growth may have reflected the strength of the consumer economy rather than acceptance of the companys new retail strategies.Kmart had put heavy emphasis on the planning function. Management perceived the role of corporate planning to be making decisions now to improve performance tomorrow. Kmart had been

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