french study guide

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1003MKT Practice Case StudyRead the short case and then ANSWER ALL CASE STUDY QUESTIONS(Worth 20 marks)Q1 The case study identifies that Krispy Kreme is currently using public relations as their keypromotional strategy. Provide a definition of this strategy (2 marks) Describe the advantagesand disadvantages of this strategy. (4 marks) Provide examples of the traditional tools that canbe used for this form of promotion. (3 marks)Q2 The case study also identifies that Krispy Kreme is using sampling. What is the motivationbehind this strategy? Consider the product adoption process. (2 marks) How could theyevaluate the effectiveness of this strategy? (2 marks)Q3 The case identifies one key change that is occurring in the marketplace. What macroenvironmental force does this represent? (2 marks) Considering this change in themarketplace, do you think that Krispy Kreme should consider using advertising in the future,and why? (5 marks)Krispy KremeIn mid-2003, a new entrant in Australia's fast-food sector made a lot of noise in themarketplace, without any advertising. Not only did American doughnut giant Krispy Kremelaunch itself without advertising, it has also obtained h

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