CASE STUDY ON FLIPKART

Jun 18th, 2015
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Flipkart is an Indian e-commerce company founded by SACHIN BANSAL and BINNY BANSAL in October, 2007. Initially, they focused only on online sales of books but later expanded to other products. Today as per Alexa traffic ranking, Flipkart is among top 20 Indian websites and has been credited with being India’s largest online book seller with over 11 million titles on offer.

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CASE STUDY ON FLIPKART.COMBY-NIKHIL TRIPATHI(12MCMB10)TARUN MEHROTRA(12MCMB11)SUDHIR KUMAR PANDEY(12MCMB14)(M.TECH IT)INTRODUCTIONFlipkart is an Indian e-commerce company founded by SACHIN BANSAL and BINNY BANSAL in October, 2007. Initially, they focused only on online sales of books but later expanded to other products.Today as per Alexa traffic ranking, Flipkart is among top 20 Indian websites and has been credited with being India's largest online book seller with over 11 million titles on offer.FUNDINGInitially self-funded with Rs. 400,000.Later raised two round of funding from Accel India and Tiger Global Management.EXPANSION OF FLIPKART2010- branched out to selling CDs, DVDs, mobile phones and accessories, cameras, computers, computer accessories and peripherals 2011- pens & stationery, other electronic items such as home appliances, kitchen appliances, personal care gadgets, health care products etc. 2012 - added A.C, air coolers, school supplies, office supplies, art supplies & life style products.Considered sometimes as amazon of IndiaLATEST LAUNCHES BY FLIPKARTFLYTE- A digital music store : Flipkart's own digital music downloads store Flyte now live, an iTunes of India for music. Flipkart now hold the largest collection of music spread across various genres including movie songs, Film/OST, devotionaland spiritual, Hindustani, Carnatic, Pop, Rock, Indipop and others Indian languages. Recently only Flipkart hadacquiredMime360 a Mumbai

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