PROTON – From SAGA to EXORA

Jun 18th, 2015
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Angelo State University
Course: general
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Perusahaan Otomobil Nasional Berhad or PROTON was incorporated in Malaysia on 7 May 1983 to manufacture, assemble and sell motor vehicles and related products including accessories, spare parts and other components. Proton product’s line up comprised of Saga, Iswara, Wira, Satria, Satria Neo, Persona, Inspira and most recently, Exora. Proton’s plant located in Shah Alam and Tanjung Malim.

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EPPA 4716KAJIAN KES INTEGRASI CASE 5: PROTON From SAGA to EXORAFOR : DR. ROSIATI BT RAMLIGroup Members :Hasimah HashimGA00012Ngatinah SepahGA00028Nurul Amirah Mohd NoorGA00036Siti Sarina SamatGA00046Sandramathi A/P RamanGA00042Ashadyana bt AsmiGA00004Fairuz bt KasmanGA00009TABLE OF CONTENTSPagesExecutive Summary 3 - 61. From a financial analysis perspective, has the Proton management done a good job? 6 182. What characteristics should foreign partner have that will enable maximum synergies? 18 203. What broad considerations should determine the parts of Proton that are worth keeping and developing and the matter of operations to be relocated or closed down? 20 224. From a review of 2009 International Automotive Policy, are there areas of possible collaboration with Proton, short of a full merger / takeover? 23 255. What other information not included in the case could help consultant Saiful Alawi makes a more meaningful recommendation? Why? 26 34Recommendations 34 - 36Executive SummaryPerusahaan Otomobil Nasional Berhad or PROTON was incorporated in Malaysia on 7 May 1983 to manufacture, assemble and sell motor vehicles and related products including accessories, spare parts and other components. Proton products line up comprised of Saga, Iswara, Wira, Satr

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