Jun 18th, 2015
Studypool Tutor
Ball State University
Course: general
Price: $20 USD

Tutor description

This was a “unique” case study due to my position at the Challenger Learning Center (CLC) - I don’t have any of my own full-time students! We are a small staff, we serve all local school districts, and we emphasize experiential learning in space, astronomy, and Science/Technology/Engineering/Math (STEM) subjects.. We train teachers in these subjects in preparation for on-site field trips to our center, and then provide additional instruction to the students on the day of their visit (a simulated space mission).

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Bajaj Pulsar 150cc Marketing AppraisalWe would like to express our sincere gratitude to those who gave us the opportunity to undertake this project and to everyone without whom the completion of the project would not have been possible.We want to thank Prof. (Dr.) Avinash Kapoor, our project guide and faculty, for helping us do the necessary research work and guiding us throughout the project. We would also like to acknowledge all the Bajaj Pulsar users and survey respondents who provided us with their valuable inputs. We are bound to thank them all for their help, support, interest and valuable hints.EXECUTIVE SUMMARYThe project is on the Marketing appraisal of the Bajaj Pulsar (150cc variant). In first part, a thorough and comprehensive analysis of Bajaj Pulsar (150cc variant) as a premium bike was done with respect to the marketing mix, SWOT and competitor analysis of the product. The marketing mix primarily consists of Product, Place, Price and Promotion. A detailed SWOT analysis was done and the corresponding metrics were developed. A competitive study of the various competitors in the market has also been done. In second part, a study has been conducted to know the consumer behavior of people buying and using Bajaj Pulsar as a product. This study has been undertaken to know the extent of influence while making a choice for a particular two-wheeler based on different prevalent factors. The reason underlying the need to ass

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