What is a Feasibility Study?

Jun 18th, 2015
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As the name implies, a feasibility study is an analysis of the viability of an idea. The feasibility study focuses on helping answer the essential question of “should we proceed with the proposed project idea?” All activities of the study are directed toward helping answer this question.

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Promotional and Marketing Activities in Travel and TourismeasyJet case studysource: www.easyjet.com easyJet airline company ltd.BackgroundFrom 1987 onwards, there was deregulation and an open skies policy within the European Union. This opened up opportunities for additional airlines to enter in to what was at that time a high cost, highly competitive, but restricted European market for air travel.easyJet Fast Facts History and Development The company was founded by Stelios Haji-Ioannou. easyJet has grown from offering flights between Edinburgh and London Luton and Glasgow and London Luton, to offering 192 routes from 59 European airports. The routes stretch from Inverness in the Highlands of Scotland (north), to Athens in Greece (south), and from Faro in Portugal (west) to Tallinn in Estonia (east). Initially the company used two Boeing 737 aeroplanes. There are now 93 planes in the fleet. source: www.easyjet.com easyJet airline company ltd.easyJet became a Public Limited Company in November 2000. In 2002 Stelios Haji-Ioannou retired as Chairman and resigned as a Director of the Board, but he and his family continue to hold a majority shareholding. He also controls other easyGroup companies including easyMoney, easyCar.com, and easyValue. easyJet operates independently from the other companies in the group although there are agreed cross-marketing activities where one company will include information about another companys products and servic

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