Global Shared Feature: Deciding on Media and Measuring Effectiveness

Jun 18th, 2015
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California Polytechnic State University-San Luis Obispo
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Gujarat Cooperative Milk Marketing Federation (GCMMF) has successfully implemented its Amul butter campaign primarily through the use of billboards at strategic locations on a pan-India level. The campaign uses a Amul butter mascot, popularly known as the Amul girl, which has won the hearts of Indian consumers by playing the role of a social observer and commenting on current events using humor. This has succeeded in enhancing the brand image of Amul leading to a virtual monopoly for the GCMMF in the butter category.

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CASE STUDYOFRESTURING OF POURTACATHTumanguil,Jonalyn F.BSN408/Group32BProf. Donna Cambe Clinical InstructorPatients InformationPatient: A.G.TDATE: 2/11/14Age: 43 y/oSurgeon: Dr. Lencio L. KawAnesthesiologist: Dr. Ma. Elena MalongType Of Anesthesia: General AnesthesiaTime of Operation: 7:38AM-8:19AMScrub Nurse: Karen Poblete RNCirculating Nurse: Shielo Ann Alvaro RNDiagnosis: Breast Cancer STP Mastectomy L SP Pourtacath InsertionOperation: Resuturing of Pourtacath Patient had Mastectomy in the Left breast before and advised to have an implanted Pourta Cath and place it in the right lower chest. Pourtacath should be place in the upper part of the chest but as for patient request , the doctor put it in the lower part. But after a few months of the operation the patient notice that the Pourtacath is not in place so she consult her doctor and have it checked. The doctor found out that the Pourta Cath is really not in place so patient will need to undergo resuturing of Pourta cath. As I go on with my case study I will discuss what is Pourtacath and what is it use. And what could be the possible reason why it is misplaced. Why portacath?A portacath is an implanted venous access device for patients who need frequent or continuous administration of chemotherapy.As for the patient case she need to undergo chemotherapy because she had undergo mastectomy due

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