Supply Chain of Electronics Goods: A Case Study of L G Electronics India Ltd

Jun 18th, 2015
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LGEIL manufactures a range of products spanning washing machines, color televisions, monitors, refrigerators, air-conditioners, microwave ovens, DVD, cell phones, and Optical Disk Drives at its two plants in Greater Noida operational since 1998 and at Ranjangaon in Pune since 2004, besides employing the services of third-party manufacturers

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Supply Chain of Electronics Goods: A Case Study of L G Electronics India LtdLG Electronics India believes in reaching products to people on-demand. Somebody impressed the market with a sense of enterprise, depth of vision, efficiency of service and the durability of products. Vice-President (Head SCM) of LG Electronics India, KK Kaul, the man behind this movement.He has been working with the company since LG India set up operations in India in 1997.Mr. Kaul explains the inside story of how, according to a survey conducted by market research GfK Group in 2012, LG continues to be ranked No. 1 in most product categories, except LCDs where it comes up No. 2, Audio: No. 3, and cell phones as No. 4, and unknown to the common man how the supply-chain department keeps the machinery well-oiled.Manufacturing MomentumLGEIL manufactures a range of products spanning washing machines, color televisions, monitors, refrigerators, air-conditioners, microwave ovens, DVD, cell phones, and Optical Disk Drives at its two plants in Greater Noida operational since 1998 and at Ranjangaon in Pune since 2004, besides employing the services of third-party manufacturers. While LGEIL has several firsts to its credit, in manufacturing it was the first company to produce DVD Writers in the country.The move to rope in electronic manufacturing services (EMS) or third-party manufacturers arose in 2002 after LGEIL realized that supply was not keeping up with demand. The Noida plant was running to

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