Jun 18th, 2015
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Allen University
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INTRODUCTIONPublic Relations, commonly called as PR is an activity aimed at increasing common & understanding between an organization or individual & one or more groups called Publics.What Is Public?Public is a group of similar ideas, an assortment of persons having the same interests, problems, circumstances & goals.They vary in their forms & sizes they have a multitude of wants & desires.Each grouphas its own likes & dislikes.Group can beclassified as:-Employees form agroup/public, employers formanother group, etc.Other members of the public can be dealers, wholesalers, investors, etc.Each ofthese group is a public & everyone tries to attract a district audience with its varied tools & techniques.A public may also be made up of a no. of individuals who are unorganized & hard to identify but who for widely varied reasons have a common interest in the matter at issue.Today, however, when modern means of common make vast number of people aware of controversial issues & common interests, publics tend to be large &impersonal. These publics involve people who are not known to each other & are widely distributed over the country, or even among a number of countries. The members of such public rarely meet each other face to face or have much direct communication. The impersonal but powerful publics are numerous in todays high complex society. But finally the public is any group of people who share common interest.Relations:-It is the outcome o

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