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A: ENTREPRENEURSHIP 1. ENTREPRENEURSHIP: CONCEPT, EVOLUTION, AND SCOPE • Concept and evolution of entrepreneurship • Corporate entrepreneurship • Individual entrepreneurship: Part time, small and medium ventures

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PROGRAMME STRUCTURE FOR ISBENOSubjectCredit 1. ENTREPRENEURSHIP AND SMALL BUSINESS MANAGEMENT4 2.EXECUTIVE COMMUNICATION2 3. SERVICES MARKETING24.BUSINESS POLICY & COMPETITIVE STRATEGY 25.ORGANIZATIONAL DEVELOPMENT26.ECONOMIC ENVIRONMENT OF BUSINESS17.MARKETING STRATEGY28SECURITY ANALYSIS AND PORTFOLIO MANAGEMENT39INSURANCE AND BANKING210FOREX MANAGEMENT211ADVANCED ACCOUNTING212MANAGEMENT OF FINANCIAL SERVICES213FINANCIAL MODELLING USING MS EXCEL1ENTREPRENEURSHIP AND SMALL BUSINESS MANAGEMENTCOURSE DURATION: 4 HRS PER WEEK FOR 12 WEEKSCOURSE CREDITS: 04A: ENTREPRENEURSHIP (Weightage: 75%)1. ENTREPRENEURSHIP: CONCEPT, EVOLUTION, AND SCOPE (3 HRS)Concept and evolution of entrepreneurshipCorporate entrepreneurshipIndividual entrepreneurship: Part time, small and medium ventures2. DEVELOPMENT OF ENTREPRENEURSHIP (6 HRS)Profile of an individual entrepreneur: Aptitude, skills, and knowledge setEntrepreneurial mindset: Creativity and innovationProfile of every individual students in terms of entrepreneurial traits3. VENTURE PLANNING (6 HRS)Opportunity assessmentEnvironment assessmentMarketing researchFinancial analysisBusiness Plan4. STARTING A VENTURE (6 HRS)Legal form of business: Merits and demerits of alternative formsLegal environmentSources of financeBuying a business & valuaing itPrecommencement issues 5. RUNNING AN ENTERPRISE (6 HRS)Strategic plannin

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