ASPECTS RELATED TO MARKETING MANAGMENT

Jun 21st, 2015
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Introduction • The new and young India is the new youth philosophy that Pepsi aims to bring alive through its mega campaign and new brand positioning, ‘Oh Yes Abhi’.This marks the beginning of a new journey for Pepsi in India and will be followed by a series of innovative and exciting initiatives over the course of the year.

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SUB: MARKETING MANAGEMENT ASSIGNMENT: ASPECTS RELATED TO MARKETING MANAGMENTNAME: VRUSTI .RAOSECTION: BSUBMISSION TO: DR.RAJU.RATHOD SIRSUBMISSION DATE:10/02/2013INSTITUTE: G.H.PATEL POSTGRADUATE INSTITUTE OF BUSINESS MANAGEMENT PESPI CHANGES THE GAME, PLAYS ON IMPATIENCENEW CAMPAIGN FOCUSES ON NOW OR NEVERIntroductionThe new and young India is the new youth philosophy that Pepsi aims to bring alive through its mega campaign and new brand positioning, Oh Yes Abhi.This marks the beginning of a new journey for Pepsi in India and will be followed by a series of innovative and exciting initiatives over the course of the year. The new theme replaces change the game, which PepsiCo had been using for two yearsThis new campaign reflects the moments of impatience.The up-coming commercial scheduled to go on-air on for consumers, portraying moments of impatience. Priyanka is impatient to go and perform on stage; Ranbir is impatient to go and eat Pani Puri coupled with his Pepsi; Dhoni, the c

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