Case Study of Apple’s iPod

Jun 21st, 2015
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Savannah State University
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Nowadays, with the dramatic development of consumer market and the sustained growth of electronics industry, more and more corporations around the world are all intended to enter the electronics.

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Case Study of Apples iPod Development and Innovative MarketingUniversity: Guangdong University of Foreign StudiesSchool: School of Politics and Public AdministrationMajor: 20094+0Global Economy and TradeName: Li YaojieAbstract:Nowadays, with the dramatic development of consumer market and the sustained growth of electronics industry, more and more corporations around the world are all intended to enter the electronics industry in order to gain a larger amount of profits. However, there are only few corporations can survive in the fierce competition. Apple Corp., as an American computer corporation, did make its stable stand in this market with its creative product development and innovative marketing. Therefore, the purpose of this case study is to have an analysis and a discussion on the case of Apples product development and innovative marketing by demonstrating and explaining the whole process of IPODs development and the marketing design for IPOD and also for apple. After the analysis, this research will have a further research on the revelation of how to develop the products with creativity and innovation and how to design the appropriate marketing a

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