Jun 21st, 2015
Studypool Tutor
University of North Texas
Course: general
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Insidensi adalah banyaknya subyek yang mengalami kejadian baru atau mendapatkan penyakit baru dalam suatu interval waktu tertentu. Jenis ukuran insidensi yang sering dipakai adalah insidensi kumulatif IK dan tingkat insidensi (incidence rate) I.

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Case Study of Southwest AirlinesMichael D. LavespereAmberton UniversityTable of ContentsExecutive Summary3Situation Analysis3Environment3Economic Conditions and trends3Cultural and social values and trends4Political / Government5Summary of environmental opportunities and threats6Industry6Airline Classification and Structure6Michael Porter 5 competitive forces8Summary of industry opportunities and threats10Organization11Company Overview11Comparison to Competition12Objective12Management philosophy12Organizational culture13Summary of the firm's strengths and weaknesses13Marketing Strategy & Objectives14Analysis of sales and profits14Summary of marketing strategy's15Situation Analysis Summary and Solutions15References16Executive SummaryThe purpose of this case study is to identify the primary problem and secondary problem facing Southwest Airline and to offer a solution based on detail market research. The market research contains a situation analysis on the environment, the airline industry, Southwest Airline, and the current marketing strategies. In addition, Porters 5 Forces Model is used to better understand the dynamics and competitive forces in the airline industry. Situation AnalysisEnvironmentAn analysis of the environmental influences is critical in understanding the landscape of the airline industry in order to address specific marketing or business problems in which airline companies compete. The en

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