persistence/ perseverance

Jun 21st, 2015
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University of Dundee
Course: general
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The cartoon aims at informing us of the significance of persistence. Definitely, no one can deny its importance. Persistence can help us carve out a way to success. Although the way to success is bumpy and filled with inevitable setbacks, it is persistence that lead us to the destination.

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CHAPTER 1INTRODUCTION1.0 INTRODUCTIONThe research topic that will be conducted by the researcher is The Effectiveness Of Customer Loyalty Programs: A Study Case Of Telekom Malaysia Kota Bharu. For the introduction it will discuss the background of study that planned by researcher. It is including statement of the problem, objectives of study, research questions, research hypotheses, the theoretical framework, and also scope of the study. The contents of this proposal consist of the introduction part, the literature review and research methodology. Each of these chapters is explained in detail with the sub topics that discuss the essential procedures and steps in completing this study. This chapter also explains on why the researchers chose to carry out this research.1.1 BACKGROUND OF THE STUDYIn an increasingly complex and competitive marketplace, many firms have implemented loyalty programs as a means of forging stronger relationships and insulating their customer base from competitors. Alternately referred to as frequency programs [ CITATION Kiv02 \l 1033 ], loyalty programs seek to bond customers to the firms by offering incentives that reward them for their continued support. Through enrollment, customers receive benets such as frequent yer miles, customer loyalty bonuses, free gifts, and personalized coupons [ CITATION Pet95 \l 1033 ]. A recent census of the US loyalty program industry found individual program memberships now top 1.3 bil

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