Case Study – Direct Food Supply (DFS)

Jun 21st, 2015
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Alabama State University
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DFS is a rapidly growing food distribution and wholesaling company located in the North East of England. It was founded by Mr Abbas, who started the business from a small storage room with only 3 employees back in 1985. From the mid 80s to the late 90s, DFS experienced tremendous growth in business volume (sales). In order to meet the increasing demand for its services, Mr Abbas began an ambitious expansion plan in 1999. In order to fund this expansion, Mr Abbas decided to join forces with three other major investors - Mr Jones, Mr Mehdi and Mr Dimitry. As part of the plan, the company’s operations were relocated to a bigger, dedicated site in an industrial estate near Gateshead.

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Audiences and InstitutionsRevision Pack KKSGlossary:TERM:DEFINITION:Past Questions:Answer the question below, making detailed reference to examples from your case study material to support the points made in your answer:Discuss the ways in which media products are produced and distributed to audiences, within a media area which you have studied. (Jan 2009)How important is technological convergence for institutions and audiences within a media area which you have studied. (Jun 2009) Media production is dominated by global institutions which sell their products and services to national audiences. To what extent do you agree with the statement? (Jan 2010) What significance does the continuing development of digital media technology have for media institutions and audiences? (June 2010) (Jan 2011)Facts about the company:E.g.Owners;Established:Reputation;Partnerships:e.g. Date:Working practices;Funding implications;Projects;Audiences:e.g. Target audience;Appeal to international audience;Production Practices:e.g.Secret of their success;Making of key films;Distribution Practices:e.g.Universals role;Marketing strategies with examples;Exhibition Practices:e.g.Who showing films;where?Internet/ website;DVD special features;Additional info:Facts about the co

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