Aims Of The Project

Jun 21st, 2015
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I searched the BMJ for any references to obesity. I found several good sources of information and conducted a PubMed search for "obesity" and "management".

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Diagnosis and Analysis of the ProblemKey Problems and SymptomsThere are two aspects to the challenge faced by Allegre: 1. The overall performance of the group.2. The performance of individual properties within the group. Palma Cay is the newest to join and by far the biggest property with 1000 room capacity double the size of the next big one within the Group. The case in point states the hotel is new, a flagship hotel and that they are entering peak season with the economy yet to get into full swing. The challenge with any 'large' hotel (1,000 rooms) is filling it up i.e. Occupancy%.Hotel bookings are down across the board. Forecasters predict a 20% to 30% decline in hotel occupancy. "I know this hotel made a lot of sense in 2007, when Alegre broke ground," she said. "And I think it still makes sense. The economy's got to come back to full strength sometime. But our bookings for the high season are looking terrible. I'll be lucky to fill half our 1,000 rooms."The Alegre Hotel doesnt have any common identity as of now. Even otherwise, the new property with a huge capacity needs to be promoted among the intermediaries as well as among the potential customers.Being a new hotel - teething problems are bound to happen. Now the question is 'Which Promotional Strategy' should Fernando pursue to push the brand and in turn get the brand up there? Both Fernando Ruiz, the COO of Alegre Hotels and Beatriz Soto who runs Palma Cay are worried about poor market response t

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