Phonetics as a branch of a linguistic subject

Jun 21st, 2015
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The University of Texas School of Health Professions
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The most important function of any language is to serve for intercourse. No thought, no idea can be xpressed without sentences which consist of words.

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UNIT 9 MARKETING COMMUNICATION PROCESSStructure9.0Objectives9.1Introduction9.2Marketing Communication : Role9.3Marketing Communication : Concept9.4Marketing Communication : Occurrence9.5The Sources of Misunderstanding 9.6Elements of the Promotion Mix9.7Let Us Sum Up9.8Key Words9.9Clues to Answers9.0 OBJECTIVESAfter going through this Unit, you will be able to:explain the concept and role of marketing communication,describe the marketing communication process,discuss some sources of misunderstanding in communication process, andcomment upon the role of the various promotional elements in a marketing communication programme.9.1 INTRODUCTIONIt is only through integrated efforts that a Sales Manager can hope to succeed with respect to his or her marketing offering whether in the form of product or service. Marketing Communication is a subset of integrated marketing efforts that merits the attention of Sales Managers. However, marketing communication poses a special challenge to the marketing strategists for some unique reasons. Firstly, it is the most visible clue next to the product itself of marketers intentions and commitment to consumers. Secondly, it receives a relatively closer scrutiny from the policy-makers and other consumer-interest groups. Thirdly, there has been a significant change in viewing marketing communication. For a very long time, it had been seen as if promotions formed the only communication-bridge between a

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