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A STUDY ON CUSTOMER RELATIONSHIP MANAGEMENT WITH RESPECTIVE TO RELIANCE MUTUAL FUNDS IN TIRUPATHI. INDUSTRY PROFILE Mutual fund is a common pool of money in which investor place their contribution that is to be invested in accordance with the stated objective. The fund belongs to all the investors depending on the proportion of his contribution to the fund. A Mutual Fund is a trust that pools the savings of a number of investors who share a common financial goal. The money thus collected is then invested in capital market instruments such as shares, debentures and other securities. The income earned through these investments and the capital appreciations realized are shared by its unit holders in proportion to the number of units owned by them. Thus a Mutual Fund is the most suitable investment for the common man as it offers an opportunity to invest in a diversified, professionally managed basket of securities at a relatively low cost. Mutual Fund Operation Flow ChartTYPES OF MUTUAL FUND SCHEMES A Mutual Fund scheme can be classified into open-ended scheme or close-ended scheme depending on its maturity period.(I) Open-ended Fund/Scheme: An open-ended fund scheme is one that is available for subscription and repurchase on a continuous basis. These schemes do not have fixed maturity period. Investors can conveniently buy and sell units at Net A

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