Case Study – Developing_marketing

Jun 21st, 2015
Studypool Tutor
Alabama State University
Price: $25 USD

Tutor description

Transition from a centrally-planed economy to market-economic structure, the Vietnamese market becomes more dynamic. All business and production activities are encouraged investment to contribute into economic growth and stabilization of the nation. Like other light industries, investment in soft drink production locally is welcomed and facilitated. The Vietnamese soft drink industry has rapidly developed. Together with rising the living standard, demand for soft drinks quickly increases and high quality brands are much preferred. More and more foreign soft drink producers enter into the Vietnamese market. At present, all players are facing the fierce competition between local and foreign brands. There are 25 local producers who produce more than 30 soft drink brands including cola, orange, soda, sarsi, lemonade lime and other flavors, and plus presence of the giants in soft drinks market such as Pepsi, Coke and Schweppes.

Word Count: 22631
Showing Page: 1/69
Chapter 1Introduction 1.1. BackgroundTransition from a centrally-planed economy to market-economic structure, the Vietnamese market becomes more dynamic. All business and production activities are encouraged investment to contribute into economic growth and stabilization of the nation. Like other light industries, investment in soft drink production locally is welcomed and facilitated. The Vietnamese soft drink industry has rapidly developed. Together with rising the living standard, demand for soft drinks quickly increases and high quality brands are much preferred. More and more foreign soft drink producers enter into the Vietnamese market. At present, all players are facing the fierce competition between local and foreign brands. There are 25 local producers who produce more than 30 soft drink brands including cola, orange, soda, sarsi, lemonade lime and other flavors, and plus presence of the giants in soft drinks market such as Pepsi, Coke and Schweppes.Most of the producers try to exploit their distinctive competencies to gain competitive advantages and select the appropriate competitive strategies. They face the need of designing marketing strategies in order to attract the consumers to buy their products. In this situation, International Beverage Company (IBC) recognizes that development of effective marketing strategies have to be considered as a priority in order to protect its leading position in HoChiMinh city (HCMC) soft drinks market. Throug

Review from student

Studypool Student
" all I can say is wow very fast work, great work thanks "
Ask your homework questions. Receive quality answers!

Type your question here (or upload an image)

1830 tutors are online

Brown University





1271 Tutors

California Institute of Technology




2131 Tutors

Carnegie Mellon University




982 Tutors

Columbia University





1256 Tutors

Dartmouth University





2113 Tutors

Emory University





2279 Tutors

Harvard University





599 Tutors

Massachusetts Institute of Technology



2319 Tutors

New York University





1645 Tutors

Notre Dam University





1911 Tutors

Oklahoma University





2122 Tutors

Pennsylvania State University





932 Tutors

Princeton University





1211 Tutors

Stanford University





983 Tutors

University of California





1282 Tutors

Oxford University





123 Tutors

Yale University





2325 Tutors