A case study for Strategic Management Course

Jun 21st, 2015
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India Cements Limited is a cement manufacturing company in India. It was established in 1946 and the first plant was set up at Sankarnagar in Tamil Nadu in 1949.India Cements, a household name in Tamil Nadu and Andhra Pradesh, decided to expand into the north Indian markets of Rajasthan, Gujarat and Madhya Pradesh. The Chennai-headquartered company bought a manufacturing unit in Rajasthan. The idea was good, but the results were disappointing. Local dealers shied away from India Cements.

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The Strategic Alliance between India Cements and Chennai Super Kings.A case study for Strategic Management CourseAmrita School of Business, KochiAswathy P, Arun Stephen, Arun Sen Kumar, Bhavya, Dona, Dheera, Divya, Deepthi, Dheeraj, Febin P N, Gauri.INTRODUCTION AND BACKGROUND India Cements Limitedis a cement manufacturing company inIndia. It was established in 1946 and the first plant was set up at Sankarnagar inTamil Naduin 1949.India Cements, a household name in Tamil Nadu and Andhra Pradesh, decided to expand into the north Indian markets of Rajasthan, Gujarat and Madhya Pradesh. The Chennai-headquartered company bought a manufacturing unit in Rajasthan. The idea was good, but the results were disappointing. Local dealers shied away from India Cements. ABOUT CEMENT INDUSTRY:Cement is one of the core industries which plays a vital role in the growth and development of a nation. The cement industry in India has been expanding significantly on back of increasing infrastructure activities and demand from housing sector. Keeping in line with the technological world, the Indian cement industry has transited itself into a more advanced one. At present, the Indian cement industry is positioned on the second rank globally and comprise of 183 large and 365 mini cement plants. Moreover, the Indian cement majors, including ACC Ltd, Shree Cement Ltd and Ultratech, have signed a co-operation pact to support low-carbon investments in India. The pact wa

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