Marketing Management

Jun 21st, 2015
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The nature and scope of marketing and managerial competencies in the context of growth SMEs (small and medium sized enterprises) are discussed. This is illustrated using a conceptual framework of how SME owner-managers develop experiential learning built upon existing knowledge, experience, communication and judgement and through experiential learning in their own SME work environment.

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Market Segmentation | Bases for Market SegmentationPosted onMarch 16, 2009byadminMarket SegmentationMarket segmentation can be defined as the process ofdividing a market into different homogeneous groups of consumers.Market consists of buyers and buyers vary from each other in different ways. Variation depends upon different factors like wants, resources, buying attitude, locations, and buying practices. Bysegmentation, large heterogeneous markets are divided into smaller segments that can be managed more efficiently and effectively with products and services that match to their unique needs. So,market segmentation is beneficial for the companies serving larger markets.Criteria for selecting Market SegmentsMeasurableA segment should be measurable. It means you should be able to tell how many potential customers and how many businesses are out there in the seg

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