Marketing System

Jun 21st, 2015
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Marketing is a system of business activities designed to plan, price, promote and distribute want satisfying goods and services to target markets, in order to achieve organizational objectives.

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A PROJECT REPORTONNEW PRODUCTDEVELOPMENT SUBMITTED BY ACHAL BHUSHAN KHESS ANSHUL GUPTA KUMAR MAKRAND BHASKER NEHA JHA MEGHA AGARWAL PRAGYAN DAS(SCHOOL OF MANAGEMENT KIIT UNIVERSITY (09-11 BATCH))OUR LOGObe AheAdCox IsComfort Occult XtraordinaryACKNOWLEDGEMENTWe would like to take this opportunity to express our deep sense of gratitude to Mrs.Rakhi Dutta, Prof.(Marketing),KIIT School of Management, Bhubaneswar, for her sincere guidance and help extended to us during the project work .She as a guide has constantly encouraged and inspired us by her personal involvement, making the project a success.We are also grateful to the library authorities of KSOM for providing us with the needed information during our preparation of project work. Executive summarywe know that a person can be best described with his shoes. we have come up with a unique and simple product COX SHOES .These days in our hectic lives, we face a general problem of bad odour from a pair of shoes worn by us for long duration .People sitting close to us or in our nearby surrounding start getting irritated as well as they

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