Marketing Mix

Jun 21st, 2015
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The marketing mix is generally accepted as the use and specification of the four P's describing the strategic position of a product in the marketplace. One version of the origins of the marketing mix starts in 1948 when James Calton said that a marking decision should be a result of something similar to a recipe.

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Brand management begins with having a thorough knowledge of the term brand. It includes developing a promise, making that promise and maintaining it. It means defining the brand, positioning the brand, and delivering the brand. Brand management is nothing but an art of creating and sustaining the brand. Branding makes customers committed to your business. A strong brand differentiates your products from the competitors. It gives a quality image to your business.Brand management includes managing the tangible and intangible characteristics of brand. In case of product brands, the tangibles include the product itself, price, packaging, etc. While in case of service brands, the tangibles include the customers experience. The intangibles include emotional connections with the product / service.Branding is assembling of various marketing mix medium into a whole so as to give you an identity. It is nothing but capturing your customers mind with your brand name. It gives an image of an experienced, huge and reliable business.It is all about capturing the niche market for your product / service and about creating a confidence in the current and prospective customers minds that you are the unique solution to their problem.The aim of branding is to convey brand message vividly, create customer loyalty, persuade the buyer for the product, and establish an emotional connectivity with the customers. Branding forms customer perceptions about the product. It should raise

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