Marketing Assignment

Jun 21st, 2015
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It has come to mean the process by which marketers try to create an image or identity in the minds of their target market for its product, brand, or organization. It is the 'relative competitive comparison' their product occupies in a given market as perceived by the target market.

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Name Rajwin PatelRoll Number - 20Assignment - 1Positioning:It has come to mean the process by which marketers try to create an image or identity in theminds of their target market for its product, brand, or organization. It is the 'relative competitivecomparison' their product occupies in a given market as perceived by the target market.Generally, the product positioning process involves1. Defining the market in which the product or brand will compete2. Identifying the attributes (also called dimensions) that define the product 'space'3. Collecting information from a sample of c

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