Marketing Questions

Jun 21st, 2015
Studypool Tutor
Price: $10 USD

Tutor description

Is urban marketing strategy suitable for rural market?     What is underselling?    What should be the communications strategy for marketing high involvement products?   

Word Count: 1140
Showing Page: 1/14
EXECUTIVE SUMMARY1.INTRODUCTIONPurposeThis report is commissioned by the Marketing Manager of Subaru Singapore. We are toconduct an analysis of Subarus marketing efforts in Singapore and make appropriaterecommendations on how to improve Subarus marketing efforts to promote its brand.This report serves as an important basis in the decision of Subarus future marketingplans.BackgroundMethod of Investigation40 Questionnaires are given to drivers on the streets randomly. 30 of them are deemedto be accurate and useful. Secondary data and statistics are collected from the Internetand articles. Surveys are also done in the forum of report looks into six main categories of Subaru marketing effort. They are: Themarketing environment, the target market analysis, analysis of the product, the pricing,the place and the promotions of Subaru.2.FINDINGSMarketing Environment (SWOT)1.Relevant environmental factors affecting your product.a.Threats / opportunities in the marketing environment.OpportunitiesThe external environmental analysis may reveal certain new opportunities for profit andgrowth. Some examples of such opportunities include:an unfulfilled customer needarrival of new technologiesloosening of regulationsremoval of international trade barriersThreatsChanges in the external environmental also may present threats to the firm. Someexamples of such threats include:shift

Review from student

Studypool Student
" all I can say is wow very fast work, great work thanks "
Ask your homework questions. Receive quality answers!

Type your question here (or upload an image)

1826 tutors are online

Brown University

1271 Tutors

California Institute of Technology

2131 Tutors

Carnegie Mellon University

982 Tutors

Columbia University

1256 Tutors

Dartmouth University

2113 Tutors

Emory University

2279 Tutors

Harvard University

599 Tutors

Massachusetts Institute of Technology

2319 Tutors

New York University

1645 Tutors

Notre Dam University

1911 Tutors

Oklahoma University

2122 Tutors

Pennsylvania State University

932 Tutors

Princeton University

1211 Tutors

Stanford University

983 Tutors

University of California

1282 Tutors

Oxford University

123 Tutors

Yale University

2325 Tutors