Marketing Questions

Jun 21st, 2015
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Is urban marketing strategy suitable for rural market?     What is underselling?    What should be the communications strategy for marketing high involvement products?   

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EXECUTIVE SUMMARY1.INTRODUCTIONPurposeThis report is commissioned by the Marketing Manager of Subaru Singapore. We are toconduct an analysis of Subarus marketing efforts in Singapore and make appropriaterecommendations on how to improve Subarus marketing efforts to promote its brand.This report serves as an important basis in the decision of Subarus future marketingplans.BackgroundMethod of Investigation40 Questionnaires are given to drivers on the streets randomly. 30 of them are deemedto be accurate and useful. Secondary data and statistics are collected from the Internetand articles. Surveys are also done in the forum of www.subaruclubsg.com/forum.ScopeThe report looks into six main categories of Subaru marketing effort. They are: Themarketing environment, the target market analysis, analysis of the product, the pricing,the place and the promotions of Subaru.2.FINDINGSMarketing Environment (SWOT)1.Relevant environmental factors affecting your product.a.Threats / opportunities in the marketing environment.OpportunitiesThe external environmental analysis may reveal certain new opportunities for profit andgrowth. Some examples of such opportunities include:an unfulfilled customer needarrival of new technologiesloosening of regulationsremoval of international trade barriersThreatsChanges in the external environmental also may present threats to the firm. Someexamples of such threats include:shift

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