MARKETING MANAGEMENT ASSIGNMENT

Jun 21st, 2015
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The days are long gone when a marketer could predictably project their brand’s loyalty based on ad dollars spent or promotional activities launched. Traditional avenues for creating and building brand loyalty are rapidly dissolving, replaced by a myriad of complex, interrelated new mediums, networks and devices.

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Marketing is the process by which companies determine what products or services may be ofinterest to customers, and the strategy to use in sales, communications and businessdevelopment. It generates the strategy that underlies sales techniques, businesscommunication, and business developments. It

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