Jun 21st, 2015
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ArticleSuccess in a dynamic industrySection:No industry is stable over time. Industries will always experience changes as they progress, some with shorter time frames, others with longer time frames, but eventually change will affect every industry. Industry demand is likely to be unstable, with growth or decline cycles influenced by technology innovation, changes in customer needs and ever-changing environments. Inflection points in the industry development cycles - points where industry growth rate changes abruptly - set significant challenges for companies to remain competitive and survive. One example of an inflection point is a disruptive technology change, but there are other, often more frequent inflection points such as rapid onset of demand or irreversible decrease on the demand facilitated by changes in customer needs or regulation, to name a few.Many times companies do not realize future inflection points in the industry cycles, realize them too late, or simply are not capable of action when facing the changes. This inability of firms to take action can dramatically change their fortunes. Looking at the evolution of fixed and mobile communications equipment, there is a remarkable change that took place at the turn of this century. A great majority of the incumbents competing in telecommunications equipment experienced a major downturn in sales, while Nokia and Samsung kept growing and emerged as the leaders in a newly defined industry. This trend can be seen in

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