Jun 21st, 2015
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Academy of Art University
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Evaluation of alternative is the most important stage for consumer buying behavior: The case study of Pizza hutAbstractThis study is aimed at identifying whether evaluation of alternative is the most important stage for consumer buying behavior. At the very beginning of this project, the researcher has discussed about the background, importance and motivation of the research very carefully. Then, the aim and objectives were presented which dictated the destination of the study.The researcher analyzed and evaluated different published literatures, articles and journals to properly understand the research problem. The views of several authors on a subject matter were cortically evaluated. The authors opinion in support and against were compared and contrasted to reach a decision.The research methodology was prepared carefully considering the aim and objectives of the project. The researcher collected primary data by using survey questionnaire and secondary data were collected from several journals and articles. The researcher used spreadsheets and SPSS version 17 to analyze the collected data.In the findings part of the report the researcher sued frequency table analysis and chi-square tests to make inferences about the numerical findings. Some of the findings were such that evaluation of alternatives is ignored by many of the customers. Therefore, the primarily it can be said that evaluation of alternative is the most important stage for consumer buying behav

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