lisa hodges llc jan14

Jun 21st, 2015
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Angelo State University
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Engage current network including 10 key influencers Lay Foundation for TED talk on “What Can Digital Marketing do to Amplify Change in Developing Countries? Aka Global Citizenry” Brand yourself as someone who does cool project and marketing/developing country guru

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Q1: Lisas TED Talk: How entrepreneurial women in India are using technology to solve developing world problemsDefinition: 3 week trip to India where Lisa interviews 4 women with Shilpi filming itSUCCESS METRICS:Quantifiable:Primary: 50,000 page views on HuffPostSecondary : Fundraising goal (via Global Fund for Women)Qualitative:Engage current network including 10 key influencersLay Foundation for TED talk on What Can Digital Marketing do to Amplify Change in Developing Countries? Aka Global CitizenryBrand yourself as someone who does cool project and marketing/developing country guru(inspired, show diversity of what women are doing) Assignments:- Think about impact you want to haveSTEPS:1) HUFFPO: Understand how to amplify/launch series on HuffPoa. Meet with Brian head of HuffPob. Meet with Neil Katz2) OTHER PLATFORMS:a. Short documentary film festivals3) CONTENTa. REFINE MISSION STATEMENT: How entrepreneurial women in India are using technology to solve developing world problemsi. Communicate impact that the women would like to haveb. FORMAT: Work with Shilpi to determine the format of the videosi. Research examples1. Take notes on script (good questions, transitions, narrative arc, anything you DON'T like, pay attention to point/message)ii. Finalize format with Shilpi1. Schedule & plan out B-Roll opportunitiesc. SECURING SUBJECTS: Identify 6 women for larger interviews (and 2 additional in Delhi for supplemental footage)i. Timeli

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