Strategic Crisis and Issues Management Fall 2011

Jun 21st, 2015
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Angelo State University
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This course introduces students to the theories and practices that allow organizations and individuals to successfully cope with the communication aspects of a crisis.

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Knight School of CommunicationCOMM 633: Strategic Crisis and Issues ManagementFall 2011 Tuesdays 6 8:45 p.m.___________________________________________________________________________ProfessorKim Weller Gregory, Ph.D.Dana 102Cgregoryk@queens.edu704.277.6773 (cell)Office HoursTuesday 5-6 p.m. and by appointment TextbooksCoombs, W. T. (2012). Ongoing crisis communication: Planning, managing, and responding. 3rd ed. Los Angeles: Sage.Additional readings posted on Moodle.DescriptionThis course introduces students to the theories and practices that allow organizations and individuals to successfully cope with the communication aspects of a crisis. It relies heavily on a case study approach to explore crisis management principles, strategies, and tactics in multiple contexts. Specific course objectives include:1. The ability to define and recognize a crisis and the importance of proactively attempting to prevent and prepare for it.2. An investigation of several theories related to crisis communication, as well as a stage approach to exploring its various aspects.3. An enhanced understanding of how digital communication tools have changed crisis management strategies and challenges.4. Experience creating a crisis management plan including analyzing an audience, putting together a crisis management system, information gathering and processing, crafting a message to key publics, reputation management, and post crisis evaluation.

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