Designing & implementing marketing strategic plan for Kingfisher

Jun 21st, 2015
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Alvin Community College
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Under the head of UB group Kingfisher made its impact in brewery market in Indian continentals. Under the bold leadership of Dr. Vijay Mallya, company started diversifying its products.

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Designing & implementing marketing strategic plan for KingfisherRC COLA in Indore CityA Study Project Submitted to University of Pune in partial fulfillment of the requirement for the Award of Masters Degree ofMaster of Marketing ManagementByMunna Kumar GuptaUnder the guidance ofProf. Tiwari Ashok Sinhgad Institute of Management Vadgaon (2010-2012)DECLARATION I, the undersigned, hereby declare that the Project Report entitled Designing and Implementing the Marketing Strategy Plan for Kingfisher RC Cola in Indore City written and submitted by me to the University of Pune, in partial fulfillment of the requirement for the award of degree of Master of Marketing Management under the guidance of Prof. Tiwari Ashok, is my original work and the conclusions drawn therein are based on the material collected by myself. Place: Signature of Student Date:C E R T I F I C A T EThis is to certify that the Project Report entitled Designing and Implementing the Marketing Strategy plan for Kingfisher brand packaged drinking water in Indore city which is being submitted herewith for the award of the degree of Master of Marketing Management of University of Pune, Pune is the result of the original research work completed by Anuj Jain under my supervision and guidance. T

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