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CHAPTER 11. INTRODUCTION1.1. RESEARCH BACKGROUND Commercial revolution and industrial revolution in the late 18th and early 19th centuries have resulted in many benefits to the salver of Indian consumers. Increased competition results in increased availability of goods at comparatively lower prices. Now goods produced all over the world become available to the consumers. But what is the matter of consideration is that in the old economic order the quality and kind of goods produced and the prices charged for them were determined by custom and tradition which had behind them the sanction of the community. But in the market economy, the consumer ceased to enjoy this protection. The consumers are enough aware of market conditions and able to assess the quality and properties of product. The fact which put him at a comparatively disadvantageous position as a buyer, nowadays, is that he is often misinformed and misguided by the sellers, who had large resources at their disposal. There exists an increasing tendency among producers and sellers to come together and form monopolies which restrict supply to raise prices. To protect the Indian consumers the consumer movement has been started in India in the year 1930 by a follower of Mahatma Gandhi. As theheight of Gandhi's campaign for freedom from colonial rule, India experienced a registered consumer organization, for the first time, in Chennai. And the enactment of the Consumer Protection Act in 1986 had provided the momentu

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