Jun 21st, 2015
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Adelphi University
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“SEHRA” the Company’s new toilet soap which offered the twin benefits of ‘purity because it was made from pure vegetable oils and ‘exotic jasmine fragrance’, was introduced in the towns of Indore and Hyderabad in October 2008. The brand had been in the test market now for nine months.

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Corporate Control, Mergers and AcquisitionsPART A: QUAKER OATS ACQUISITION OF SNAPPLEBACKGROUND OF THE COMPANIESACQUISITION OF SNAPPLE BY QUAKER OATSVALUATION OF SNAPPLE BY QUAKER OATSANALYSIS OF THE ACQUISITIONPART B: TRIARCS ACQUISITION OF SNAPPLEBACKGROUND OF THE COMPANIESACQUISITION OF SNAPPLE BY TRIARCVALUATION OF SNAPPLE BY TRIARCANALYSIS OF THE ACQUISITIONPART C: CONCLUSIONCONTRASTING THE DEALSKEY LEARNINGSANNEXURESPART AQUAKER OATS ACQUISITION OF SNAPPLE? BACKGROUND OF THE COMPANIESthe Quaker Oats Company: Quaker Oats is an American food conglomerate. The story of Quaker Oats success is one of a company led by a strong management effectively growing in the face of increasing competition and economic cycles through internal and inorganic growth. See Annexure A1 for details about Quaker Oats.Snapple Beverage Corporation: Snapple is an American beverage company, known for its natural juices and fruit drinks. From a business run part-time by its founding members, Snapple grew to become one of the leading producers of non-alcoholic drinks in North America within a few decades. Annexure 1 provides the background of the company. ACQUISITION OF SNAPPLE BY QUAKER OATSA. Reasons for the acquisitionWith an increase in competition, the Snapple stock price had halved, from $60 in 1993 to $30 in 1994. This fall in the share price of Snapple was seen by Quaker Oats as an opportunity to increase its market share

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