Case Analysis: MUSICJUICE.net

Jun 21st, 2015
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California State University - East Bay
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l. Key Problems: • High Competition: Two main competitors who are very successful. The two competitors pose a big threat to MusicJuice.net, one of which is the Dutch company Sellaband.com which they took the idea for their website from. • Financial: MusicJuice.net is a high cost venture which isn’t paying off like Lui and Wong hoped. They were delayed, and ended up being late on their financial return and no artist has yet to reach their fundraising goal. No CD’s being made, plus the lack of premium members means that there is half of the expected revenue stream not being collected and this is crippling MusicJuice.net.

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