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IN THE MOBILE PHONE MARKET: THE NIGERIAN, Business Intelligence Jour nal

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Schneider, B. and White, S.S. (2004), Service Quality-Research Perspectives, Sag e Publications, London. Christos C. Frangos, 2009, Journal of Marketing Research & Case Studies, Vol. 20 12 (2012), Article ID 927167, 66 minipages.DOI:10.5171/2012.927167, www.ibimapub lishing.com Zeithaml, V.A. & Bitner, M.J. 2003. Services marketing. New York: McGraw-Hill. Gustafsson , A., Johnson , M., et al ( 2005), the effects of customer satisfacti on , relationships commitment dimensions, and triggers on customers retention , Jo urnal of Marketing , 69, 210-218. Deng, Z. and Lu, Y. and Wei, K.K. and Zhang, J. (2009), Understanding Customer Sa tisfaction and Loyalty: An empirical study of mobile instant messages in China , I nternational Journal of Information Management, Vol. 30 No. 4, pp. 289-300. Giece, J.L. Cote J A (2002), Defining consumer satisfaction, academy of marketin g science review, 00(01):34 Herrmann, A., Xia, L., Monroe, K.B., and Huber. F., (2007) "The Influence of Pri ce Fairness on Consumer Satisfaction: An Empirical Test in the Context of Automo bile Purchases," Journal of Product & Brand Management, Vol. 16, No. 1, 49-58. Olu Ojo (2010), The Relationship Between Service Quality and Customer Satisfacti on in the Telecommunication Industry: Evidence From Nigeria, Available at: http: //www.edusoft.ro/brain/index.php/brand/article/view/121 SINGH, J. 2006. Identifying consumer dissatisfaction response styles: An agenda for future research. European Journal of Marketing 24(6

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