Case Study – H & M

Jun 21st, 2015
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H&M is a very successful and expansive Swedish fashion group. H&M’s strategy has been developing along: • expansion, through the set-up of a proprietary distribution network of centrally controlled stores • price-competitiveness and profitability, through very efficient management of production and logistics • very short lead times which ensure quick response to market trends and reduction of stocks H&M was a pioneer in pursuing a strategy of vertical integration with the distribution network. This strategy has allowed the company to directly collect and fully exploit information about sales and consumers in order to improve and accelerate response to the market

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Final AssessmentPlease ensure all pages have a footer containing your name, College ID & Assignment TitleCourse TitleEDEXCEL BTEC HND Diploma in Business/Business Management/Business MarketingL4 & L5Student NameCentre No59910Reg. No UnitBusiness EnvironmentE-mail Unit Number1Edexcel No Batch NoB 10 & 12 & 14Signature AssessorFahham Qaiser Submitted byAssignment TitleCase Study H&MDateSemester April 2013 August 2013Learning Outcomes 1,2,3,4Received ByIssuedWC 22nd April 2013DateSubmission dateTask 1 & 2: 28/05/13Task 3:09/07/2013Task 4: 06/08/2013Final Submission: 20/08/2013Final Grade: Assessors Signature:Date:Case Study H & MAbstractH&M is a very successful and expansive Swedish fashion group. H&Ms strategy has been developing along:expansion, through the set-up of a proprietary distribution network of centrally controlled storesprice-competitiveness and profitability, through very efficient management of production and logisticsvery short lead times which ensure quick response to market trends and reduction of stocksH&M was a pioneer in pursuing a strategy of vertical integration with the distribution network. This strategy has allowed the company to directly collect and fully exploit information about sales and consumers in order to improve and accelerate response to the marketBackground and objectives H&M is

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