IN THE HIGH COURT OF JUDICATURE AT MADRAS MADURAI BENCH

Jun 21st, 2015
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I am the petitioner herein and as such I am well acquainted with the facts and circumstances of the case.

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Abstract:Introduction:Analysis of PEST:Identifying competitive advantage:Behind every increase and sustained success there is a master mind, who strategizes things to work out in the company. It is precisely important for the company to drive through their competitive strategies in order to compete with the market Adam (1992). Therefore every company seeks competitive advantage and line up their strategies according to the market requirements. According to Porter (1985) who elucidated competitive advantage is a dynamic capability of an organisation which aids exploit market opportunities and exceed its competitors. Therefore, competitive advantage in organisations must be established and support it from inside out of the business which should be sustained at all levels (Wickam, 2007). Lynch (2003) proposed that cooperation between the organisation and others in the environment may help achieve competitive advantage, produce lower cost, and help deliver sustainable relationship within and outside the organization. Every industry runs in a changing environment (Parrish, 2003) and variations in these environments may upset the company or even the entire industry in a large scale (Scholte, 2005). Ansoff (1980: 8) defined it as a property of individual product that will help in obtaining strong position. However, Barney (2001) pointed out that to have a sustainable competitive advantage it should be difficult to imitate. My Home Constructions competitive advantage ca

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