THE LEGAL PROFESSION Legal Ethics

Jun 21st, 2015
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Const art. XII, sec. 14.…The practice of all professions in the Phils.shall be limited to Filipino citizens, save incases prescribed by law.

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THEORIES ON ENTRY IN INTERNATIONAL MARKETSEntry StrategyEntry strategy for international markets is a comprehensive plan, which sets forth the objectives, goals, resources, and policies that will guide a company's international business operations over a future period long enough to achieve sustainable growth in world markets (Root, 1994).The interest in market entry mode choice originates from the theory of international investment.It was studied as a problem with distinctive feature, extent, form and pattern of internationalproduction (Southard 1931; Hymer 1960; Caves 1971 and 1974; Dunning 1958 and1977). Then it was discussed as a critical issue in international marketing by many economistsand marketing experts. Wind and Perlmutter (1977) argued that the choice of marketentry mode has great impact on international operations and can be regarded as "a frontierissue" in international marketing. Root (1994) claimed that the choice of market entry modeis one of the most critical strategic decisions for MultiNational Enterprises (MNEs). It affectsfuture decisions and performance in foreign markets, and it entails a concomitant level of resourcecommitment which is difficult to transfer from one to another, especially from highlevel to low level. Kumar and Subramaniam (1997), Chung and Enderwick (2001), as well as3Nakos and Brouthers (2002) emphasized that the choice of market entry mode is a criticalstrategic decision for firms intendin

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