The evolution of Crocs, Inc.: will Crocs face extinction?

Jun 21st, 2015
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Black Hills State University
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Droege, Scott, and Lily C. Dong. "The evolution of Crocs, Inc.: will Crocs face extinction?" Journal of the International Academy for Case Studies 15.3 (2009): 9+. General OneFile. Web. 28 June 2010. BACKGROUND: THE BIRTH OF CROCS The birth of Crocs began in May of 2002, when three friends from Boulder, Colorado went sailing in the Caribbean. This was a rather unremarkable event in itself. However, soon their names, Lyndon "Duke" Hanson, Scott Seamans, and George Boedecker, would become well-known in the footwear industry.

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