Jun 21st, 2015
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THE EFFECTIVENESS OF INTERNET MARKETING STRATEGIES USE BY CYPRUS TOURISM ORGANISATIONBy Eva M Padrn Jorge Reg. No 201005031Marta Stachowska Reg. No 201008016Md.Yeasin Reg. No 200603943 TABLE OF CONTENTS1. INTRODUCTIONa. Research areab. Research interestc. Research questionsd. Research value2. LITERATURE REVIEWa. What is e-commerce?b. Strengths of e-commerce marketing strategiesc. Weaknesses of e-commerce marketing strategiesd. Current situation of e-commerce marketing strategies in Cyprus 3. METHODOLOGY a. Data collectionb. Data analysis4. FINDINGS AND ANALYSISQuestion 1: what are the strengths of e-commerce strategies used by the CTO?Question 2: what are the weaknesses of e-commerce strategies used by the CTO?Question 3: What can be done to improve Internet marketing strategies of CTO?Question 4: Which ideas of Internet marketing strategies of other countries (Spain and Poland) can the CTO use in the future? 5. CONCLUSIONS6. BIBLIOGRAPHY ACKNOWLEDGEMENTS:First of all, we would like to thank Mr. Nicos Nicolaou for his great teaching skills the subject Final Year Project. We also have to mention his help in writing this assignment. Moreover, we personally appreciate his kind consideration of giving some extra time.Thanks are also owned to some students and hotelier for executive help regarding this project.1. INTRODUCTIONa. Research areaNowadays the Inte

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