Jun 21st, 2015
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GEORDANO-POSITIONING FOR INTERNATIONAL EXPANSIONQuestion 1:Describe and evaluate Giordano's product, business, and corporate strategiesCorporate strategy:* Flat organizational structure* Concentrated on retailingBusiness strategy* Cost leadership * Niche * differentiationProduct strategy:* Value for money product.* Excellent services.* Focused on core items. * Customer oriented.* Giordano is effective when it comes to their product, business and corporate strategies.Their product strategy: the value for money, focused on core items and excellent services. Their success is because of relentless focus on providing quality products, simplicity, innovation and service. The company is renowned for its basic and practical mens, womens, and childrens T-shirts and trousers, especially denims. The employees are customer oriented and they are treated as assets, paying them with high wages. The Giordanos business strategy: the inventory controlled system which helps them in more efficient inventory holding. Allowing the company to solve some problems and cut some cost resulting by slow moving inventory. The company also swift cost- control strategies in the areas of rent, outsourcing, inventory control, cash management and etc. Another business strategy is differentiation and serving niche market.Their Corporate strategy relies more on retailing. Their vision is to be the best and the biggest world brand in apparel retailing. The company operates 1

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