Wendy’s International - 2007

Jun 21st, 2015
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Alabama State University
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Wendy’s operates internationally with a combination of company-owned and franchised restaurants. Its total revenues declined from $ 2.5 million in 2004 to $ 2.45 million in 2005 and $ 2.43 million in 2006. This decline is evident in company-owned and franchised restaurants. Dave Thomas opened our first Wendy's restaurant in 1969 in Columbus, Ohio. He opened the door to a new gold standard in quality food. When other restaurants were using frozen beef and mass-producing food, Dave developed an innovative method to prepare fresh, made-to-order hamburgers. Every day, we honor his legacy and continue to live through his values by using select, premium ingredients and serving food that's made fresh with every order.

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Showing Page: 1/12
TIME CONTEXT1969: Dave Thomas opens the first Wendy's restaurant in downtown Columbus, Ohio1972: Wendy's franchising begins.1975: First international restaurant opens in Canada.1976: Wendy's International, Inc. goes public1977: Company begins national television advertising.1978: The 1,000th Wendy's opens in Springfield, Tennessee.1979: Salad bars are added to Wendy's restaurants. 1981: Thomas makes his first appearance as Wendy's advertising spokesperson. 1984: Famous and award-winning "Where's the Beef?" ad campaign is run.1986: James W. Near becomes president and COO and launches a major reorganization. 1989: Thomas begins another stint as advertising spokesperson; the Super Value Menu debuts.1995: Wendy's International acquires Tim Horton's, a Canadian coffee and baked goods chain.1997: The 5,000th Wendy's restaurant opens in Columbus, Ohio.2002: Dave Thomas dies; Wendy's International acquires a 45 percent stake in Caf Express.2002: Wendys Acquires Baja Fresh2004: 35th Anniversary of Wendy's 2006: Wendys Spins off Tim Horton and Sells Baja Fresh.SUMMARY OF THE CASEWendys operates internationally with a combination of company-owned and franchised restaurants. Its total revenues declined from $ 2.5 million in 2004 to $ 2.45 million in 2005 and $ 2.43 million in 2006. This decline is evident in company-owned and franchised restaurants. Dave Thomas opened our first Wendy's restaurant in 1969 in Columbus, Ohio. He opened the door to

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