Validity and reliability tests in case study research: A literature review with "hands-on" applicati

Jun 21st, 2015
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Research in management and marketing traditionally has been based on positivist science, quantitatively oriented, along a linear deductive path. However, the position is changing for management and marketing research which "seems implicitly to assume a realist perspective"

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Validity and reliability tests in case study research: A literature review with "hands-on" applications for each research phaseAndreas M Riege.Qualitative Market Research.Bradford: 2003.Vol.6,Iss.2;pg.75,12pgsJump to full text Translate document into: More Like This - Find similar documentsSubjects:Market research,Theory,Reliability,Validity Classification Codes7100Market research,9130Experimental/theoreticalAuthor(s):Andreas M RiegeDocument types:FeaturePublication title:Qualitative Market Research.Bradford:2003.Vol.6,Iss.2;pg.75,12pgsSource type:PeriodicalProQuest document ID:339179171Text Word Count5481Document URL:http://proquest.umi.com/pqdweb?did=339179171&sid=9&Fmt=4&clientId=5646&RQT=309&VName=PQDAbstract (Document Summary)Despite the advantages of the case study method, its reliability and validity remain in doubt. Tests to establish the validity and reliability of qualitative data are important to determine the stability and quality of the data obtained. However, there is no single, coherent set of validity and reliability tests for each research phase in case study research available in the literature. This article presents an argument for the case study method in marketing research, examining various criteria for judging the quality of the method and highlighting various techniques, which can be addressed to achieve objectivity, and rigorous and relev

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